TIAA | September 2023 - Present
Communications Consultant
Manage marketing and regulatory communications. Create flyers, PPTs, emails, direct mail, and other communications to support client-specific enrollment, ongoing communications, and offboarding. Coordinate webinars and benefit fairs. Demonstrate how communication programs drive in-plan behaviors using client-specific data and marketing best practices. Assist Senior Director, Client Marketing as needed.
90octane/The Marketing Practice | July 2021 - March 2023
Senior Storyteller
- Laid off as a result of missed agency financial targets and role redundancy due to acquisition by The Marketing Practice
- Lead writer for Boeing, Jeppesen, and Globus brands; assisted with Oracle projects as needed
- Wrote content for LinkedIn ads (sponsored content, conversation and lead gen), blogs, infographics and more to generate leads and drive conversions
- Developed and presented creative concepts based on client insights and research
- Developed personalized, multi-channel campaign messaging for turnkey account based marketing solution; content included landing page, email, LinkedIn outreach scripts and asset descriptions
Freelance Writer/Editor | August 2020 - July 2021
- Wrote marketing collateral, social media posts, case studies, video scripts and press releases for i4Insight, provider of commercial maritime digital solutions
Boeing/Jeppesen | July 2018 – July 2020
Marketing & Creative Services Manager/Writer & Editor
- Supervised global team of eight comprising writers, designers and tradeshow specialists
- Oversaw creative strategic direction for and transformation of Jeppesen brand and voice via award-winning worldwide brand launch
- Served as content/editorial liaison between user-design teams and product specialists for the redesign and redeployment of boeingservices.com
- Served as final approver of external agencies creative work, ensuring alignment with business goals and brand guidelines
- Ensured consistent Jeppesen brand presence across all creative assets for aviation, marine and journey planning business units, as well as service units
CIGNA (formerly Great-West Healthcare) | April 2004 – June 2009
Creative Services Manager
- Managed team of writers and designers responsible for execution and production of all marketing materials
- Provided content and creative direction for select segment materials, internal/external communications
- Worked with outside agencies to procure freelance writers and designers
Dex Media/DexDirect | 2004
Creative Manager
- Created content, oversaw creative direction and managed production and execution of all direct mail projects, including Value Mailer and Ride Along
McClain Finlon Advertising | 2002
Copywriter
- Wrote compelling, strategy-based copy for brands such as StorageTek, ProLogis, Qwest Wireless, Qwest Long Distance, QwestDex, Johns Manville, and the Denver Zoo
J.D. Edwards | 2001
Marketing Writer
- Worked directly with internal clients and external clients to produce effective, strategically focused collateral
InFlow, Inc. | 2000
Senior Writer/Editor
- Worked with channel marketing manager, e-marketing manager, and product marketing managers to develop effective concepts for advertisements, direct mail, websites, white papers and more
MICROMEDEX | 1995
Corporate Marketing Services Writer/Editor
- Applied exemplary writing and editing skills to ensure all electronic and print materials delivered a clear and understandable message and maintained consistent message and tone