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Resume

  

TIAA | September 2023 - Present

Communications Consultant

Manage marketing and regulatory communications. Create flyers, PPTs, emails, direct mail, and other communications to support client-specific enrollment, ongoing communications, and offboarding. Coordinate webinars and benefit fairs. Demonstrate how communication programs drive in-plan behaviors using client-specific data and marketing best practices. Assist Senior Director, Client Marketing as needed.


90octane/The Marketing Practice | July 2021 - March 2023

Senior Storyteller

  • Laid off as a result of missed agency financial targets and role redundancy due to acquisition by The Marketing Practice 
  • Lead writer for Boeing, Jeppesen, and Globus brands; assisted with Oracle projects as needed  
  • Wrote content for LinkedIn ads (sponsored content, conversation and lead gen), blogs, infographics and more to generate leads and drive conversions
  • Developed and presented creative concepts based on client insights and research
  • Developed personalized, multi-channel campaign messaging for turnkey account based marketing solution; content included landing page, email, LinkedIn outreach scripts and asset descriptions  


Freelance Writer/Editor | August 2020 - July 2021

  •  Wrote marketing collateral, social media posts, case studies, video scripts and press releases for i4Insight, provider of commercial maritime digital solutions


Boeing/Jeppesen | July 2018 – July 2020 

Marketing & Creative Services Manager/Writer & Editor

  • Supervised global team of eight comprising writers, designers and tradeshow specialists
  • Oversaw creative strategic direction for and transformation of Jeppesen brand and voice via award-winning worldwide brand launch
  • Served as content/editorial liaison between user-design teams and product specialists for the redesign and redeployment of boeingservices.com
  •  Served as final approver of external agencies creative work, ensuring alignment with business goals  and brand guidelines 
  • Ensured consistent Jeppesen brand presence across all creative assets for aviation, marine and journey planning business units, as well as service units


CIGNA (formerly Great-West Healthcare) | April 2004 – June 2009 

Creative Services Manager 

  • Managed team of writers and designers responsible for execution and production of all marketing materials
  • Provided content and creative direction for select segment materials, internal/external communications
  • Worked with outside agencies to procure freelance writers and designers


Dex Media/DexDirect  | 2004

Creative Manager 

  •  Created content, oversaw creative direction and managed production and execution of all direct mail projects,  including Value Mailer and Ride Along 


McClain Finlon Advertising | 2002

Copywriter   

  • Wrote compelling, strategy-based copy for brands such as StorageTek, ProLogis, Qwest Wireless, Qwest Long Distance, QwestDex, Johns Manville, and the Denver Zoo


J.D. Edwards | 2001  

Marketing Writer 

  • Worked directly with internal clients and  external clients to produce effective, strategically focused collateral


InFlow, Inc. | 2000 

Senior Writer/Editor

  • Worked with channel marketing manager, e-marketing manager, and product marketing managers to develop effective concepts for advertisements, direct mail, websites, white papers and more


MICROMEDEX  | 1995

Corporate Marketing Services Writer/Editor

  • Applied exemplary writing and editing skills to ensure all electronic and print materials delivered a clear and  understandable message and maintained consistent message and tone

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